Archive for February 20th, 2017

Feb 20 2017

Zima Set To Make A Comeback?

Posted by: Stacey at 4:29 pm
In: Food and Drinks

Remember Zima, y’all?

Beer Business Daily on Thursday reported that the brand is already in distributor warehouses and will “allegedly be offered for a limited time only.” A MillerCoors spokesman told Ad Age that “more news [is] coming soon” and that “if you’re one of the zillion fans who have missed Zima, the answer should be clear.”

Originally owned by Coors, the malt beverage surged out of the gate in the early 1990s, before falling on hard times. It was eventually discontinued in the U.S. several years ago, but is still sold in Japan.

Confession time: I used to drink Zima “back in the day” – usually with a spritz of raspberry to make it taste better.   Wasn’t too bad after that. 😉

Zima!

Zima!

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